OUR GOAL
To be apart of a movement is to change your lifestyle and elevate. To cultivate is to nourish, and to grow is to be in the right space. With cultivate, the goal has been, and will always be to nourish you, to help you blossom into the version of yourself that you envision.
CREATING CULTIV8
cultiv8.us is a streetwear brand created by young aspiring black artist and creative Adrian Applewhite. Over years of studying streetwear as a sub-genre of fashion, Applewhite created cultiv8.us with the intentions of bringing something new to the scene, repurposing and redesigning already normalized and accepted ideas. Being an artist and creative, Applewhite searched for outlets for his creativity, often using fashion as the way to do that. Applewhite, as an artist is obsessed with the idea of growth and change, and decided to bring that to fashion in the form of cultiv8.us, using acquired design and fashion knowledge to advance a idea of what modern fashion can look like.
THE NAME
cultiv8.us means many things, and it took a long time to create, because the things that it represents are important to not only the brand, but to society as a whole today. To cultivate is to apply oneself to improving or developing, which is what the brand represents. Clothing is an essential part of life, and growth as a person can be directly tied to confidence in how you look. Making great looking clothes is one thing, but making clothes that make you feel as great as you look is always the goal. The name is a representation of not only the decision to grow, to nourish who you are now and prepare yourself for who you are to be, but a recognition that you can be better. And the clothes you wear tie directly into that. An 8 turned sideways is also an infinity sign which stands for the concept of limitlessness or eternity. This is significant because cultiv8 was never supposed to be something small, it's supposed to be something that's bigger than you or us, that has a eternal impact on the world in the many years to follow.
